Funnel Leak Finder
Use this page to create the remaining case studies quickly.
At a glance
Primary KPI + guardrails, documented assumptions, and a weekly operating rhythm.
Tools
Artifacts
Links
Dashboard: (add link)
Repo: (add link)
Exec summary PDF: (add link)
Overview
Copy this file, rename it, then replace the content section-by-section. Keep the structure consistent so the portfolio reads like a product.
Bottom line
If we do nothing, the business keeps arguing about the numbers. If we do this, the decision becomes measurable and repeatable.
The problem
What decision needed to be made, and why it mattered.
Data & QA
Tables, grain, timeframe, and the checks you ran.
Method
Transformations, analysis, and dashboard design.
Insights
3–5 findings that end in “so we should…”.
Recommendation
The move + measurement plan + cadence.