Case studies that end in decisions
Same projects, two ways to view them depending on what you’re hiring for. Toggle the lens, filter by tags, and click into any case study for dashboards, code, and exec-ready summaries.
Funnel Leak Finder: Experiment Roadmap + A/B Readout
Mapped the funnel, found the drop-offs that mattered, and turned debate into a test plan with rollout criteria.
Channel Truth Dashboard: Performance, Cohorts, Budget Moves
Built a single source of truth for channel performance and wrote the budget recommendation that followed the data.
Lifecycle Segmentation Playbook: RFM → Welcome, Nurture, Winback
Segmented customers by behavior and translated it into a lifecycle calendar with holdouts and guardrails.
Churn Early Warning System: Risk Scoring + Weekly Save List
Defined churn, engineered features, scored risk, and created a weekly action queue for retention.
Promo & Markdown Lift: Incremental Revenue vs Margin Tradeoffs
Measured promo performance with a profitability lens so growth doesn’t quietly murder margin.
Growth Ops Command Center: Automated Weekly Performance Pack
Automated refresh → QA → publish → exec summary so reporting runs on schedule, not heroics.